How technology redefined marketing over decades

Updated: Mar 28, 2019


The world of marketing has changed dramatically over decades. Technology has changed the ways of communication and definitely transformed the way business is done today. People have access to enough technology to gain knowledge as well as explore on what's going on across the globe. Technology has affected every aspect of our life and it shows that with the increase in technological developments it will lead to more wonderful years ahead.


With the advanced technological development devices such as Smartphone, computer or laptop helps you to connect easily with your customers and business partners. Technology in sales and marketing has changed and made it easier and faster. Digital marketing has overpowered and surpassed the traditional marketing with the growing use of technology. Ofactor is one of the best digital advertising agencies in Delhi that has changed the definition of marketing over the span of years.


The world of digital marketing will keep on evolving with the advancement in technology. Ofactor the digital marketing agency works on websites, social media, YouTube videos, banner ads and many other platforms as well.


Traditional marketing used to work with the use of print ads on newspapers, magazines and primarily rely on paid advertising and yellow pages but with the advancement in technology, Google has run into the model of SEO (search engine optimization). According to the recent researches, it has been shown that consumers use search engines by using specific keywords to get information about the services. Ofactor, the digital advertising agency follows a set of SEO for the best practices to stay competitive in today's modern world.


Digital marketing is a very interactive means of reaching the audience and with the use of it social media it is breaking all the barriers between us. The users can share videos, pictures, details of their personal lives which lead to social engagement. Ofactor, the best creative and digital advertising agency makes a great use of social media to make a direct contact with the audience and provides valuable consumer feedback. Consumers can get whatever information they want and don't have to wait. For example, if they want to know about the Ofactor advertising agency, they can easily access their Facebook, LinkedIn or twitter page and get whatever information they want to. They can also post comments and questions, and can receive an immediate response.


With the growing technology, people don't just read text but also like to watch things happening. YouTube is used by billions of people and they access it every day. Ofactor being the best digital marketing agency provides full services, like upload engaging videos to share information about their company. Where you don't just need a specific device to shoot something, you can easily use your smart phone to shoot anything you want to for public.


The world has transitioned into digital environment easily and with the rise of the digital age, it is a common sense to invest in a digital campaign. Imagine the amount of enhancement in the field of marketing and the scenario in the next coming years with the advanced technological developments. To keep up in today's world, particularly if you are reaching a large audience it is important to take advantage of the digital marketing to grow your business. To speak directly to the consumer's emotions, marketers need to figure out ways. And that is why it is important for marketers to pay full attention to the new technological developments taking place and collaborate with innovators.

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