Updated: Mar 28, 2019
Advertising is an audio or visual form of marketing communication that employs non-personal message to promote or sell a product, service or idea. It is communicated through various mass media which includes old media such as newspapers, magazines, television, radio or direct mail; or new media such as search blogs, text messages, etc.. Therefore, the actual presentation of the message in a medium is known as an advertisement. Read below 5 facts about advertising that will make you smarter than the average customer.
Ads make you impulsive
We view products more favorably and react without much thought when we believe a deal won’t last. If a purchase suddenly feels urgent, it takes a few minutes to reflect on your decision before you buy. Further, it’s estimated that we take in as many as 5,000 ads per day.
Ads want you to make assumptions
Consumers make assumptions about a product’s quality based on where it comes from. For example, You’ll often hear French accents in perfume ads in food commercials. Reliable views will always keep facts from being lost in translation.
Ads play with your emotions
Ads appeal to our emotions and not our brain. A Chinese study found that songs with nostalgic value could leave buyers feeling good and can also make ads more effective.
Ads say Expensive is better- It isn’t
Some products are priced at their retail value, while others are marked up or down. However, pricing influences perception of taste.
Advantages of Advertising:
Adds to costs
An organization has to spend a large amount of money on advertising. In return, it increases the costs of products. No manufacturer pays for the advertising expenses out of his pocket. Therefore, advertising leads to unnecessary rise in prices. As a result, advertising costs are passed on to customers in the form of high prices.